New app to deter Worcestershire drivers from making bad decisions

POLICE have launched a new virtual reality app to show young drivers the outcome of making bad decisions behind the wheel.

The Safer Roads Partnership in Warwickshire and West Mercia has launched ‘DriveVR’ – an innovative app which provides real-life driving experiences.

The technology allows young people to see the outcomes of bad driving decisions to encourage them not to make the same mistakes in real life.

Aimed at drivers and passengers aged 16 to 24, the app is free to download for iPhone and Android.

It lets players choose and customise a character and explore their social media timelime, before encountering fully immersive VR driving events including speeding, mobile phones, drink driving, drug driving, passenger distractions, seatbelts, rural roads and pedestrian safety.

Anna Higgins, communications manager at the Safer Roads Partnership, said: “We’re really pleased to launch DriveVR and promote road safety messages to young people in a much different and much more innovative way than we ever have before, through a virtual reality app.

“The unfortunate reality is that young people aged 16-24 continue to be over-represented in collision figures, both locally in Warwickshire and West Mercia, and nationally.

“Engaging with this age group is a priority for us and we aim to provide them with simple information which will allow them to make the right choices as drivers, passengers and pedestrians.

“Promoting this information through virtual reality is a really exciting step for us and literally puts them in the driving seat, allowing them to see the consequences of their actions – both in the short-term and for the rest of their life.

“We’re asking young people to think about their future plans and how their actions on the road could affect those plans.”

The project has been made possible by grant funding from the national Road Safety Trust.

It will support the Safer Roads Partnership’s ‘Green Light’ young driver and passenger education programme, which includes a 50 minute interactive workshop in school sixth forms and colleges across Worcestershire and Herefordshire.

To download the free app, visit and follow the links to the Apple App Store or the Google Play Store.


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